Fashion in Once Upon A Time

I love what the Wardrobe department have done for Jennifer's character, i think she always looks stunning! If i hadn't bought myself a new leather jacket so very recently i would of probably been ordering my very own leather Happily Ever After jacket

Ginnifer Goodwin as Snow White
For Ginnifer Goodwin, all it takes to become the Fairest of Them All is a good costume. "It does so much of the work for me," says Goodwin, who plays Snow White. "I can certainly move and think more like Snow White when I’m dolled up."

Josh Dallas as Prince Charming
Suiting up in armor suits Prince Charming Josh Dallas just fine. "I love the armor," says Dallas, who must battle the Queen's evil forces for his one true love. "The armor is very cool to wear, but also James—Charming's evil twin—was fun, and I had a lot of cool stuff to put on."

Jennifer Morrison as Emma Swan
"We sort of had a job to make an iconic look for a brand new character that didn't exist in this mythology," Jennifer Morrison said of her character Emma Swan's casual uniform of jeans and sweaters. "We wanted to keep her in something that was simple and functional. She's very consistent."

Robert Carlyle as Rumpelstiltskin
It's tough to turn into the deal-making Rumpelstiltskin, reveals actor Robert Carlyle. "It takes about an hour and a half. It is such a process!" he says of the intense hair and makeup process. "As for the clothes, I use a dresser then they put on the nails and the eyes. It's very uncomfortable!"

Emilie de Ravin as Belle
Emilie de Ravin may love her character's Storybrooke costumes, but her favorite look so far is Belle's class fairytale-inspired gold dress. "It's so iconic and beautiful!"

Lana Parrilla as the Evil Queen
Channeling the Evil Queen is a collaborative effort for Lana Parrilla. "I'll sit and go through the script and talk to Eduardo Castro, the costume designer, and we'll kind of come up with the whole look together," says Parrilla. Her favorite look so far? "The blue velvet dress with the jeweled back that the Queen wore the first time she meets Hook."

Colin O'Donoghue as Captain Hook
Colin O'Donoghue transforms into swashbuckling Captain Hook with a swipe of eyeliner and a whole lot of leather. "I wear a lot of black leather!" says O'Donoghue. "The jacket [I wear] is so Edwardian. You have to stand a certain way because of the it. It helps a lot. And once I get my eyeliner on, I'm ready to be Hook."

That's a good article....nice find, Aleki.

I noticed in that OUAT souvenir magazine, a reference was made to the stunning red dress that Emma wore on that setup date in the Pilot episode. The costume designer tried a Dolce and a Gucci dress on Jennifer, but those expensive dresses didn't photograph as well as a $79 dress, which is what they went with.